I've played a pivotal role in the development of the Hard Yakka Winter 2023 range for both men and women, marking it as the second-best-selling range in the company's sales history. Since then, I've taken charge of expanding the women's specific Heritage ranges, focusing on layering and outerwear pieces. The strategic approach involves gradual additions to the collection every season, ensuring a well-thought-out and successful growth. Designing industrial wear has its challenge of creating functional, durable, and well-thought-out products.
I've been dedicated to enhancing and expanding the Hard Yakka Winter Heritage Range for Women placing paramount importance on considering the function, features, fit, and durability of products. This entails thorough research into diverse brands to discern how we can distinguish ourselves. The process encompasses the development of fabrics, yardage, and handloom development through collaboration with the R&D team and overseas factories. We are paving the way in womenswear workwear and redefining aesthetics.
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